SYMPΘSIUM & KRΨPTΘS Launched…
Dear everyone…
We are happy to announce the Marketing Club events in Poseidon 2005. Please find attached the event descriptions for the same.
SYMPΘSIUM
Are you creative with an analytical mind? Do you enjoy problem solving? Can you step into the shoes of a marketing manager and decide how to battle it out in the marketplace. If so, you are invited to participate in Symposium, the annual marketing case competition at the Indian School of Business, Hyderabad. Teams will be given a marketing problem to solve - it may be a company which needs help in launching a product, a product which is threatened by cheap imports, or a company which has international connections but hasn’t reached its full global potential.
www.isb.edu/poseidon/info/symposium.asp
KRΨPTΘS
“When I use a word,” Humpty Dumpty said, in a rather scornful tone, “it means just what I choose it to mean-neither more nor less.’
`The question is,” said Alice, “whether you can make words mean so many different things.”
“The question is,” said Humpty Dumpty, “which is to be master-that’s all.”
(Lewis Carroll, Through the Looking Glass)
Can you really see through what advertisers and marketers are trying to do? Can you understand the underlying thought process for a piece of communication? It is our belief that a marketing manager should have skills in analyzing communication. Kryptos, a marketing club event, will test your knowledge of marketing and your skills in analyzing communication.
www.isb.edu/poseidon/info/kryptos.asp
Regards,
Poseidon Team,
